Google has officially partnered with Cashify, one of India’s largest electronics resellers, to sell refurbished Pixel smartphones in the country. Starting September 3, 2025, Indian consumers will be able to buy certified pre-owned Pixel devices directly from Cashify’s website, mobile app, and select retail outlets.
Making Google Pixel More Affordable in India
The partnership is aimed at making the premium Pixel experience more accessible to a wider audience in India. According to Prem Pandian, Google Hardware’s Global Head of Strategic Initiatives and Partnerships, this initiative is part of Google’s broader plan to meet the rising demand for Pixel devices at a more affordable price point.
“Our collaboration with Cashify is a significant step in making the premium Pixel experience more accessible in India, while also advancing our commitment to a circular economy. This Trusted Reseller program is designed to meet the robust demand from Indian consumers for premium devices at an accessible price point. Cashify’s expertise provides a trusted, quality-assured path for owning a Pixel, giving our customers complete peace of mind. Along with Cashify’s expertise, we are providing a trusted, quality-assured path for more people across India to own a Pixel. Along with Cashify’s expertise, we are providing a trusted, quality-assured path for more people across India to own a Pixel.
Quality Assured, Backed by Warranty
Every refurbished Pixel sold under this program will:
- Use genuine Google spare parts
- Undergo a 32-point quality check by Cashify
- Come with up to one year of warranty
This ensures buyers get a like-new Pixel phone at a fraction of the cost, without compromising on quality or trust.
Building Trust in India’s Refurbished Smartphone Market
Cashify’s Co-founder & CEO, Mandeep Manocha, highlighted that the partnership with Google is also about strengthening consumer trust in refurbished devices.
“As the demand for high-quality refurbished devices continues to rise in India, ensuring consumer trust and accessibility has become more important than ever. In line with this, we are partnering with Google to bring certified refurbished Pixel smartphones to Indian consumers. This initiative represents a significant step in strengthening confidence in the refurbished market by offering devices that meet the highest standards of quality and reliability. Our shared commitment to sustainability and affordability will make premium technology more accessible, while promoting a more responsible approach to consumption.
Why This Move Matters
India’s refurbished smartphone market is booming and is expected to touch $10 billion by 2026. With this partnership, Google is not only making Pixel devices more affordable but also promoting sustainability and responsible consumption.
For consumers, it means they can finally own a Pixel smartphone renowned for its clean Android experience, flagship camera system, and timely updates without burning a hole in their pocket.
Where to Buy Refurbished Pixel Phones in India
- Online: Cashify’s website and mobile app (Android & iOS)
- Offline: Select Cashify retail stores across India
