Apple seems to have let its biggest secret slip a little too early. The company briefly posted the official invite for its upcoming iPhone 17 launch event on the Apple TV app before quickly taking it down. The invite was spotted by popular tipster AppleLeaker, who shared a screenshot on X (formerly Twitter).
The leaked banner showed an Apple logo with glowing purple rays shining out from the back, sparking excitement and speculation among fans.
Possible iPhone 17 “Air” Tease
Interestingly, the design of the invite is being compared to the classic MacBook Air wallpaper, which could be a subtle hint at a brand-new iPhone 17 Air model. According to AppleLeaker, this would mark the first time Apple introduces an “Air” edition to its iPhone lineup, making it one of the highlights of the September event.
Accident or Strategic Tease?
While Apple is known for its tight secrecy, some believe this “accidental post” might actually be a deliberate teaser. Traditionally, Apple sends out its official iPhone event invites in the last week of August. Posting it earlier than usual might have been a slip-up—or a clever marketing move to build hype.
What to Expect on September 9
The Apple iPhone 17 series launch is just a few weeks away, and expectations are sky-high. With Google already unveiling its Pixel 10 lineup, the spotlight now shifts to Cupertino to see how Apple plans to outshine the competition.
If the rumors are true, we may not just see performance upgrades and new camera features, but also the debut of a sleeker, lighter iPhone 17 Air—a model that could redefine Apple’s flagship strategy.